Inspired by his memories of visiting New York’s Canal Street as a child with his father, Mike Cherman launched the LA-based streetwear brand MARKET in 2016 and has grown to become one of the staples in the world of casual fashion. Formerly known as Chinatown Market, the label officially transitioned to MARKET in 2021. MARKET features an easily recognizable smiley face logo from the signature smiley face found on shopping bags throughout New York. The label’s rehashing of pop culture is placed on apparel and accessories using whimsical graphics and bold colored tees for an authentic street culture aesthetic. Wanting to represent positivity through its logo and graphics, MARKET embodies authentic DIY culture. The mission of the brand is to create a community where everyone has access to their items.