Billionaire Boys Club
Billionaire Boys Club was originally founded by Pharrell Williams and NIGO in 2003. It has since become a staple in the streetwear and music industry with its iconic arch logo and astronaut mascot. NIGO is an iconic designer most well known for founding Japanese labels, A Bathing Ape and Human Made. Pharrell Williams has solidified his space in the music industry and is known for being an American rapper, songwriter, music producer and fashion designer. The two iconic legends joined forces to create a new and unique spin on classic streetwear styles. Billionaire Boys Club designs men’s and kid’s apparel including graphic t-shirts, hoodies and sweats. Often shortened to “BBC,” the brand is known for its loud, vibrant colors, bold graphics and all-over prints. The collections often utilize space and intergalactic inspired designs coinciding with their iconic astronaut logo. The motto behind the brand is, “wealth is of the heart and mind, not the pocket" and can be seen in a handle of collections that offer a similar, lighthearted message. The line made its official debut in Pharrell William’s iconic music video, “Frontin.” Since the beginning, the brand has played a big role in hip hop and pop culture and has maintained its relevance as a staple streetwear brand to this day. Billionaire Boys Club has branched off into different sub-brands including ICE CREAM which carries a similar aesthetic.
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