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Market Studios: The Brand Formerly Known As

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In the ever-evolving world of streetwear, few brands have made as significant an impact as Market Studios, formerly known as Chinatown Market. This transformative label has not only redefined urban fashion but also captured the hearts of streetwear enthusiasts globally. Here, we delve into the journey of Market Studios and how it evolved from the quirky, vibrant Chinatown Market into the streetwear titan it is today.

Founded by the visionary designer Michael Cherman, Chinatown Market started as a homage to the spirited streets of New York's Chinatown. Known for its bold, whimsical designs and DIY aesthetic, the brand quickly became a staple in the streetwear scene. Its ability to blend humor, culture, and contemporary style set it apart, making its pieces instantly recognizable and highly sought after.

michael cherman creator of Market Studios

Source: VoyageLA "Meet Michael Cherman of Chinatown Market in Arts District"

April 13, 2020

In a bold move, Chinatown Market rebranded itself as Market Studios in 2021. This change was more than a mere rebranding; it was a step towards a more inclusive and globally conscious brand identity. By shedding the geographical reference, Market Studios embraced a broader, more universal appeal, reflecting a mature, refined perspective while still retaining its playful spirit.

Market Studios has been at the forefront of innovation in streetwear. Known for their creative collaborations, they've partnered with icons from various industries, including sports, entertainment, and art. These collaborations are not just about branding but about creating unique, limited-edition pieces that push the boundaries of traditional streetwear.

In tune with the growing demand for sustainable fashion, Market Studios has taken significant steps towards eco-friendliness. From using sustainable materials to adopting environmentally friendly practices, the brand is committed to reducing its carbon footprint, showing that style and sustainability can go hand in hand.

As Market Studios continues to evolve, it's clear that their journey is about more than fashion; it's about being bold and making a statement. With each collection, they challenge the norms, embrace change, and celebrate the diversity of street culture.

Market Studios, with its roots as Chinatown Market, demonstrates the transformative power of fashion. It's a brand that represents growth, adaptability, and the relentless pursuit of creativity. For those who wear Market Studios, it's not just about making a fashion statement; it's about being part of a movement that celebrates change, innovation, and the spirit of street culture.